Pray4Pashtuns Ramadan2024

Day 20-Kingdom Spread: Media

• That Pashtun women would get the outreach and follow-up that they so desperately need.
• That follow-up capacity would significantly increase for teams working with media outreach.
• That technology would be properly leveraged for the proclamation of the gospel, with accompanying live follow-up.

COLOSSIANS 1:28″He is the one we proclaim, admonishing and teaching everyone with all wisdom, so that we may present everyone fully mature in Christ.”

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“It is amazing! We are hearing from Pashtuns from the ‘ends of the earth’— remote villages and mountainsides in Pakistan and Afghanistan, wherever they can access radio or internet,” a gospel worker using media outreach exclaims with joy.

Reaching Pashtuns with media is putting smiles on gospel workers’ faces as they connect with more Pashtuns in heart-warming ways through Facebook and calls from radio broadcasts.

We are so grateful for God’s hand providing fresh, relevant translations of scripture, Jesus film project resources, and other excellent materials that can be shared through media through posts or videos. Radio, television, and social media, like Facebook and YouTube, are being used for outreach. Social media can reach millions. Content can be automated through chatbots that walk seekers through introductory scripture teaching on the gospel. Pashtuns in rural villages can read about Christ through these chatbots, and when ready, be connected with a live person who can share more deeply with them. Radio programs reach even where social media cannot, carrying truth on the radio waves into hidden valleys in rural Pashtun areas where internet access isn’t possible. Technology has helped us make live contact with Pashtuns. “I named my son after you!” said one new father to a follow-up worker whose wife was prayed for to safely deliver a baby boy.

We gospel workers feel like we are climbing big mountains of potential with media and its use for the building of God’s kingdom. We can see faraway possibilities. But we also see huge gaps. Many Pashtun women don’t have the same freedoms that men have to seek new information, making them harder to reach even with media outreach. We need strategies to reach Pashtun women.

We also need more follow-up capacity, that is, Pashto speakers who are mature in Christ and can disciple others virtually. And we need courageous Pashto speakers “on the ground” who are willing to make the tough decisions about whether to take the risk to meet new, promising contacts. And as technology advances, we need knowledge and skill to use tools like artificial intelligence and machine-learning that could significantly increase our ability to respond to inquiries.

Social media respondents are saying things like, “I love your messages.” In response, we pray, “Lord, help us to be relevant and available to all Pashtuns who want to follow Jesus.”